Events & Collaborations in Aesthetic Practices
Drive Leads, Loyalty & Brand Buzz Without Discounting Your Value
Welcome
Instructor
Class Notes Outline
Introduction: Why Events Still Matter
Event Types and Goals
Collaborators
Getting Butts in Seats
Driving Revenue Without Killing Your Brand
Capture the Moment
Follow-Up Strategies
Event Example: Aura
Key Takeaways
Budget Template
Event Planning Sheet
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Why events still matter in a digital-first world—and how to create meaningful in-person experiences your clients crave
How to plan and execute three types of impactful events: Educational, Social, and Collaborative
Proven strategies to attract attendees, drive bookings, and build patient loyalty
Ways to create buzz and social proof using raffles, VIP perks, and event photography
Why adding value (not discounting) is key to protecting your brand and increasing revenue